CUSTOMERS AND PROFILES
WHATSAPP FOR BUSINESS launched in January 2018 and has become established as part of the communications armoury for a host of small companies around the world. Essentially, the app is a business version of a Facebook page, affording a series of tools to iOS and Android users in order to improve customer connections and highlight business profiles. There are compelling reasons to sign up.
With around two billion consumers on WhatsApp, the business version has opened up a vista not only of chats, photos and videos, but interaction between eager suppliers and prospective buyers.
WhatsApp Business has taken a leadership position, adopted in nearly 200 countries and carrying 500 billion messages every week. This is communications on a huge scale, yet best suited to smaller enterprises.
Companies can send meetings reminders, delivery alerts, verification codes and support materials. Add in sales offers, demonstration videos and customer surveys – immediate and personal – and the benefits are clear. What’s more, it is secured by end-to-end encryption.
ADVANTAGE
An essential advantage is that WhatsApp is tied directly to a single phone number each time and shows branding rather than a string of digits. This allows recipients to know who the communication is from, significantly adding to its value.
Dialogue includes the ability to answer customer questions, send additional information and push on towards new transactions. In general, informed customers are happier and more responsive.
Strengthening brand relationships can be key to commercial success. WhatsApp delivers on business promises within a closed and personal environment, talking one-to-one.
It enables the provision of specifics such as telephone and email details, addresses, social media links, website URLs and all manner of other business data. You can inject your brand’s personality with every interaction: increasing trust and fostering loyalty.
PREFERENCES
There have been ample research findings about overwhelming preferences for messaging rather than phone or email contact. Today’s consumers seek to reach out quickly, easily and securely to potential suppliers in a two-way manner, not merely responding to, or ignoring, incoming messages.
WhatsApp as a business asset has proved to be hugely important for many. With its extensive reach, fully engaged user base and all-around contacting capabilities, it has become one of the digital world’s most engaging customer channels.
It’s a whole new way of reaching out and spreading influence, built for international regulations, including GDPR and PSD2. Getting started is easy. Making it work for you is almost as straightforward.
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