MARKETERS IN THE MAKING
23/08/22
According to new research by the Chartered Institute of Marketing 60% of young people would consider marketing for a career, citing pay (37%), progression (33%), creativity (28%), and skills transfer (25%) as the key attractions. The views of 500 under-21s were sought. However, 30% of parents did not want their child working in marketing, believing it to be too stressful and with a reputation for poor mental health wellbeing.
MARKETING FOR PROFITS
08/08/22
Food delivery service Just Eat has boosted its marketing budget by £100 million in a drive to reach profitability. Losses for the first half of 2022 were £112 million, but falling. The company has pledged to shareholders that it will focus on marketing efficiency and states that the business has doubled in size since pre-pandemic.
HIGHLY DIFFERENTIATED
01/08/22
Broadcaster ITV claims its new streaming service, ITVX, will enable it to satisfy new followers because of a "highly differentiated proposition" and "valuable" advertising. Starting this autumn with an initial 9,000 hours per week, it is expected to deliver a minimum £750 million in revenue by 2026.
REVENUE AND PROFITS UP
22/07/22
Cheshire-based MoneySuperMarket has announced a 19% revenue increase for the last six months, taking the total to £193.2 million, with profits up 10%. The group has attributed success to a revised marketing direction after a brand relaunch involving a new corporate identity and a "squad of money-saving specialists" push. In an £87 million deal, consumer cashback pioneer Quidco has been acquired.
WETHERSPOON MARKETING
19/07/22
Public house chain Wetherspoon has announced what it described as a "substantial" increase in marketing spend, as a fight back against heavy losses. Wetherspoon will report shortly that it will have lost £30 million in the 12 months to July 2022, the third negative year in a row.