The BBC has set up a partnership with 15 local authorities in north-east England which will see investment in production, talent development and the creative sector. It will spend a minimum £25 million over the next five years and a new technical hub in Newcastle should produce 70 jobs.
Clothing retailer Primark intends to strengthen its digital marketing capability in order to deliver more personalised content to the customer base. In newly-announced trading figures for the last six months, Primark's sales reached £3.4 billion and the operating profit margin topped 10%.
The tagline "That's Asda Price" is being ditched for a second time, just one year after its relaunch. The supermarket, with 14.2% of the UK's grocery spend, is switching to campaigns centred on how it makes a difference to customers' lives. Talk will be of the quality of service and products rather than price.
Cosmetics business Coty, with a products portfolio that includes Rimmel, Hugo Boss, Max Factor, Gucci and CoverGirl, has highlighted its "fewer, bigger and better" brand strategy as key to a recent return to sales growth and debt reduction. Latest quarterly figures show a global revenue of £3.36 billion and it promises to concentrate investment behind brands that demonstrate marketshare success.
Weetabix has remained consistent with its breakfast brand for over 90 years and been able to innovate without compromising brand values. That's according to marketing chief Gareth Turner, who said Weetabix has done nothing more than tweak its image, in order to avoid looking old fashioned.