MARKETING BLOGS JAN-JUN 2018

Previous insights have covered many topics, such as advertising, events, marketing, news, promotions, public relations, sales management and social media. A new blog is added to this website and Google+ each month.

Posted June 2018:

OPPORTUNITY RATHER THAN THREAT
A MASSIVE SHIFT in how marketing data is managed and applied is the main effect of the new and far-reaching General Data Protection Regulation (GDPR). From now on, brands must stick to serving up information that is requested and relevant. It is privacy by legislative design, affecting every organisation worldwide seeking to connect with European Union residents. Read more

Posted May 2018:
RAISING THE RETAIL GAME
TIMES ARE TOUGH for independent retailers, yet small shops do not have to put up the shutters. The pedestrian pound can keep on walking to the tills. Simply, local operators have to fight back against problems such as high business rates and crippling parking restrictions. Crucially, they must raise their games in the face of dramatically changed, online-inspired consumer habits. Take heart that the switch from traditional shopping to ecommerce is far from unstoppable. Read more

Posted April 2018:
REMARKABLY PRECISE
TWITTER’S FUTURE, for good or ill, has been well documented. However, any speculation about its long-term positioning is ignored by those convinced that it presents advertising opportunities that will outperform Facebook, Google AdWords, Instagram and Linkedin. The reach is far less than that of Facebook, but there are research findings out there that show engagement rates, particularly for niche products and services, to be usefully higher. Read more

Posted March 2018:
GREAT BALL OF CHINA
FOOTBALL IS LESS SPORT, more big business these days. Its financial excesses have become ridiculous. Clubs in England’s Premier League lost an aggregate £117 million in the last financial year. Players’ wages of £250,000 per week – and more – are becoming commonplace. Even very ordinary footballers can fetch many millions in the transfer market. Chinese clubs, relatively new to the game, have fuelled football inflation in a big way. But is that about to change? Read more

Posted February 2018:

ON THE REWARDS TRAIL
ADVERTISING COPYWRITING is no refuge for the gifted amateur. It’s too critical to be left to chance. In this marketing insight we’re concentrating on printed forms of persuasion – and researchers have delved into every aspect of this age-old technique. One of the findings of significance when preparing print materials is the way in which the majority of people navigate each page. There is a definite route, so we’ll see if the trail can lead to rewards. Read more

Posted January 2018:

THE SHOW MOVES ON
VIDEO CONFERENCING, Skype, bulk emailing and social media acclamations have their place, but they have not supplanted the value of face-to-face business. People still want to shake hands, look someone in the eye and have a truly live conversation, asking and being answered. Not only do they seek to know the companies: they value meeting those who make them tick. This is why trade shows, conferences and seminars will continue to thrive in the digital economy. Read more

Phone Alan on 07764 761974 to discuss any aspect of marketing communications.
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