MARKETING BLOGS JAN-JUN 2017

As well as being highly experienced as a marketing communications practitioner, Alan Page has commented on the industry throughout his career. A new blog is added to this website and Google+ each month.

Posted June 2017:

WRITERS' FRUSTRATION CRAMP
LAST MONTH’S insight considered the future of copywriting, a cornerstone of marketing. Since then, the Professional Copywriters’ Network (PCN) has published the results of its 2017 survey, providing the latest, detailed insight into the working lives of the UK industry’s practitioners. More than 500 seasoned writers answered an in-depth questionnaire prepared and analysed by the PCN. Read more

Posted May 2017:
SENTENCE BY SENTENCE
CONTENT MARKETING and relentless social platforms continue to bombard online audiences with a colossal jumble of words. Most contributions are banal, or mediocre at best, with relevance a rarity. But do not lose heart. Professional copywriting will continue to provide added value by capturing attention, influencing and persuading: sentence by structured sentence. Read more

Posted April 2017:

PROFITS AND RISKS
COMPETITORS are not necessarily enemies. Conversely, a joint venture with a similar business can lead to profitable collaboration on short-term projects or strengthened long-term relationships. Growth can be enabled without having to borrow money or look for new investors. Joint ventures also work well with markedly different enterprises and are particularly popular with companies operating across national frontiers. Read more

Posted March 2017:
LESS PR MYSTIQUE
THE PUBLIC RELATIONS industry continues to grow, yet pressures on the art and science of PR are spreading faster still, piling up complexities and challenges. Traditional traits are being trashed by technology. That word technology makes many a PR practitioner shudder – but fear not. Technology has made life easier as well, transmitting new and brilliant ways to connect with influencers and consumers alike. Opportunities abound. Read more

Posted February 2017:

END OF AN ERA
AFTER YEARS of advertising industry speculation, the world’s third largest marketing communications business, Paris-based Publicis Groupe, has announced the successor to 75-year-old chief executive Maurice Levy. Creative director Arthur Sadoun, 45, is taking over, marking the end of an era. Maurice Levy was in charge for 30 years, during which time the Publicis headcount rose from 3,000 to 80,000. Read more

Posted January 2017:

YOU HEARD IT HERE
RADIO AUDIENCES measurement body RAJAR has reported that 89% of the UK’s adult population tunes in every week. The total average number of weekly hours spent listening to radio in the third quarter of 2016 was 1,038 billion, up by 320,000 on the previous figure. Nearly half opted for radio as their primary source of breaking news, knowing that stations can deliver almost instantly. Read more

Why not have an exploratory chat with Alan? Call him anytime on 07764 761974.
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