MARKETING BLOGS JAN-JUN 2016

Alan Page's long career has enabled him to build expansive knowledge of business communications. A new blog is added to this website and Google+ each month.

Posted June 2016:

POSTING PROFITS
DOING IT DIGITALLY is at the top of the how-to charts in the offices of contemporary captains of marketing and sales. Yet good old epistles through the post offer one of the most consistently effective forms of advertising. The direct mail industry has decreased in size but a new survey by a leading trade body reports that spending on this method of capturing customers is creeping up again. Read more

Posted May 2016:

DON'T PANIC
EVERY BUSINESS will face some form of threat to its reputation, almost certainly, so it pays to be well prepared. In this digital age, news, whether good or bad, is instantaneous. You need to be ahead of the game. At corporate level, crises abound, but resources should be there to ensure a return to business as usual. Further down the scale, risks are likely to be greater. Read more

Posted April 2016:

SEEING WHERE YOU ARE
WITHOUT ANALYTICS, you are looking at your website as if you were blindfolded. Jumping to conclusions can be an online leap in the dark. Conversely, quality data is not biased. It will help you to see where you are and where you should be going. Supplementing your intuition and experience with analytical stats will help signpost the fastest route for you to take. Read more

Posted March 2016:

GOING FOR A SPIN
SPINOFFS from established companies are attractive to investors because of the in-place reputation, infrastructure and credentials of the parent. For owners and managers there are marketing as well as financial advantages in running an extra limb rather than a start-up. Businesses, whether large or small, don’t have to fade. New and profitable revenue streams may be there for the taking. Read more

Posted February 2016:

READ ALL ABOUT IT
STATISTICS continue to confirm the switching of promotional budgets into digital channels, yet consumers still place their trust in newspaper and magazine advertisements. According to a recent pan-European survey by Finland’s national research institute, almost 70% of responses showed that of all advert types, print plays the most important role in their purchasing processes. Read more

Posted January 2016:

KNOWING WHAT IT MEANS
DIGITAL ADVERTISING – online material – is transforming the persuasion business from all things creative to most things numerical. Visuals and concepts are giving way to performance metrics, algorithms and data mass. This is part of a drive to make advertising people more accountable: to generate extra pay-back from promotional budgets. Read more

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Blogs list 5