MARKETING BLOGS JUL-DEC 2015
Alan Page has shared his marketing-related expertise in feature articles for the print media, then online blogs, down the years. A new blog is added to this website and Google+ each month.
Posted December 2015:
GOOD BAD & UNWANTED
RECESSION is bad for you: and that's official. In the most recent slump, the drop in the UK’s GDP lasted longer than in the 1930s. The fall in consumer spending was little short of dramatic. There was major loss of confidence. Nonetheless, more than a speck or two of good will have emerged, helping to get rid of some of the clutter facing businesses. Read more
Posted November 2015:
MARKETING communicators may be reeling under the quantitative weight of social media platforms. Which ones are best? How do you choose? What is the balance between channels employed and payback received? For many, the problem with social media is that substantial time and money can be invested, yet targets remain elusive. Who knows where those messages are landing? Read more
Posted October 2015:
REACH OUT FURTHER
INESCAPABLY, effective retail merchandising comes down to having the right products in the right places, displayed creatively and with intent. The sole purpose is to devise a logical but visually pleasing environment, designed entirely to grab attention and form an uncluttered corridor to extra turnover. Every customer should feel comfortable and inspired. Read more
Posted September 2015:
STAND OUT FROM THE CROWD
EVERYTHING in business is linked to marketing. Every phone call made and caller answered. Each e-mail, tweet, web page, mobile app, advert and piece of printed material. The demeanour of team members, from foot soldiers to generals. Marketers must evaluate this mass of interactions. They have to monitor customer perceptions of the business and be ready to make changes, quickly. Read more
Posted August 2015:
WILL THEY LISTEN?
IN TODAY'S ultra-sophisticated information age, the need to communicate clearly has never been greater. Information is valuable only when shared. And to be shared, it has to be delivered consistently, in a readily identifiable manner and using a tone that’s easily understood. It is not necessarily shouters who make the most telling contribution. Read more
Posted July 2015:
DOING IT OUTDOORS
BE NOTICED. Show them what you've got. Take your advertising outdoors. This method of attracting attention and driving home messages is the world's oldest advertising medium. Why is it still favoured – and increasingly so – considering today's myriad of promotional opportunities? It is used because it works. It is an active space, creating impressions that last. Read more
Seeking to communicate more effectively? Firstly, send an email to Alan.