MARKETING BLOGS FOR 2022
The varied-content marketing communications blogs prepared during 2022 are on a bi-monthly basis. Each one is summarised below.
Dated May / June 2022:
CANNOT LEAVE TO CHANCE
CREATING ADVERTISING messages is no refuge for the gifted amateur. It is too critical to be left to chance. In this marketing insight the concentration is on printed forms of persuasion – and researchers have delved into every aspect of the age-old technique. One of the findings of significance when preparing print materials is the way in which the majority of people navigate each page. There is a definite route, so we’ll see if the trail can lead to rewards. Read more
Dated March / April 2022:
ROBOTS ARE HERE
HUMAN BRAINS ARE AHEAD of any computerised capability to replicate the skill, yet these brains are computational, so how long will it be before man-made machines will carry out everything that the brain can do? The robots are here and automation will transform the workplace beyond recognition. Artificial intelligence (AI) – the capacity of a machine to simulate human intelligence – is bearing down on all of us. Read more
Dated January / February 2022:
ODDS AGAINST GAMBLING ADS
BETTING COMPANY ADVERTISING should be banned, according to an influential group of over 50 parliamentarians. They have called for wide-ranging changes to Britain’s gambling laws to tighten the legislative grip on what is an annual £11 billion industry, growing year on year. Read more
Email Alan at alanpagego@me.com or call him on 07764 761974 if you would like to discuss any aspect of marketing services.
Dated May / June 2022:
CANNOT LEAVE TO CHANCE
CREATING ADVERTISING messages is no refuge for the gifted amateur. It is too critical to be left to chance. In this marketing insight the concentration is on printed forms of persuasion – and researchers have delved into every aspect of the age-old technique. One of the findings of significance when preparing print materials is the way in which the majority of people navigate each page. There is a definite route, so we’ll see if the trail can lead to rewards. Read more
Dated March / April 2022:
ROBOTS ARE HERE
HUMAN BRAINS ARE AHEAD of any computerised capability to replicate the skill, yet these brains are computational, so how long will it be before man-made machines will carry out everything that the brain can do? The robots are here and automation will transform the workplace beyond recognition. Artificial intelligence (AI) – the capacity of a machine to simulate human intelligence – is bearing down on all of us. Read more
Dated January / February 2022:
ODDS AGAINST GAMBLING ADS
BETTING COMPANY ADVERTISING should be banned, according to an influential group of over 50 parliamentarians. They have called for wide-ranging changes to Britain’s gambling laws to tighten the legislative grip on what is an annual £11 billion industry, growing year on year. Read more
Email Alan at alanpagego@me.com or call him on 07764 761974 if you would like to discuss any aspect of marketing services.