MARKETING BLOGS JUL-DEC 2021
Marketing communications blogs prepared during the second half of 2021.
Posted December 2021:
PIVOTAL BUSINESS TOOL
CONTINUING TO GROW as a pivotal business tool, public relations is fighting back against pressures on its art and science. Technology has made operational life easier, transmitting new and brilliant ways to connect with influencers and consumers alike. In parallel, publics have taken to communications automation as well, at ease with social media and turning to the likes of Zoom video to keep in touch. Read more
Posted November 2021:
BRANDING IS A LONG PROCESS
SEEMINGLY A SIMPLE undertaking involving a logo, packaging or promotional tagline, branding is anything but straightforward. It is the foundation for the representation of an organisation and building on that bedrock is a long process. For smaller businesses in particular it can look like an insurmountable challenge. It need not be like that. Read more
Posted October 2021:
INEXPENSIVE BUT NOT EASY
THE SOCIAL MEDIA phenomenon has become a highly cost-effective marketing tool, for smaller businesses in particular, but it is not easy to use well. Social media requires an investment in time, probably operational change. It is a long-term process that should be included as part of a wider marketing plan. Then, the payback can be considerable. Read more
Posted September 2021:
FUNDAMENTALS OF DEMOCRACY
PRESS FREEDOM is one of the primary bulwarks of liberty, anywhere in the world. As Franklin D Roosevelt said: “Freedom of conscience, education, speech and assembly are among the very fundamentals of democracy and all would be nullified should freedom of the press be successfully challenged.” The threats, however, have never been greater. Read more
Posted August 2021:
PEOPLE REMAIN TACTILE
TECHNOLOGY RACES ON, becoming more and more integrated into everyday lives and routines. Yet people remain tactile. They still want to touch, to feel, to hold. Just as the world becomes saturated with digital, so there is renewed interest in print. Even publishers of hitherto exclusively online magazines have started to provide printed versions as well. Read more
Posted July 2021:
MAXIMISING INCOME
ANOTHER SALE and you are meeting targets. Fundamental to profitability, however, is upselling: persuading customers to buy a higher-priced product or service or to add something extra. Upselling is not just about more money in your account. Nor is it about hard bargaining. Rather, it can point customers towards increased satisfaction, to solve problems, or to obtain what is best for their purpose. Read more
Email Alan at alanpagego@me.com or call him on 07764 761974 if you would like to discuss any aspect of marketing services.
Posted December 2021:
PIVOTAL BUSINESS TOOL
CONTINUING TO GROW as a pivotal business tool, public relations is fighting back against pressures on its art and science. Technology has made operational life easier, transmitting new and brilliant ways to connect with influencers and consumers alike. In parallel, publics have taken to communications automation as well, at ease with social media and turning to the likes of Zoom video to keep in touch. Read more
Posted November 2021:
BRANDING IS A LONG PROCESS
SEEMINGLY A SIMPLE undertaking involving a logo, packaging or promotional tagline, branding is anything but straightforward. It is the foundation for the representation of an organisation and building on that bedrock is a long process. For smaller businesses in particular it can look like an insurmountable challenge. It need not be like that. Read more
Posted October 2021:
INEXPENSIVE BUT NOT EASY
THE SOCIAL MEDIA phenomenon has become a highly cost-effective marketing tool, for smaller businesses in particular, but it is not easy to use well. Social media requires an investment in time, probably operational change. It is a long-term process that should be included as part of a wider marketing plan. Then, the payback can be considerable. Read more
Posted September 2021:
FUNDAMENTALS OF DEMOCRACY
PRESS FREEDOM is one of the primary bulwarks of liberty, anywhere in the world. As Franklin D Roosevelt said: “Freedom of conscience, education, speech and assembly are among the very fundamentals of democracy and all would be nullified should freedom of the press be successfully challenged.” The threats, however, have never been greater. Read more
Posted August 2021:
PEOPLE REMAIN TACTILE
TECHNOLOGY RACES ON, becoming more and more integrated into everyday lives and routines. Yet people remain tactile. They still want to touch, to feel, to hold. Just as the world becomes saturated with digital, so there is renewed interest in print. Even publishers of hitherto exclusively online magazines have started to provide printed versions as well. Read more
Posted July 2021:
MAXIMISING INCOME
ANOTHER SALE and you are meeting targets. Fundamental to profitability, however, is upselling: persuading customers to buy a higher-priced product or service or to add something extra. Upselling is not just about more money in your account. Nor is it about hard bargaining. Rather, it can point customers towards increased satisfaction, to solve problems, or to obtain what is best for their purpose. Read more
Email Alan at alanpagego@me.com or call him on 07764 761974 if you would like to discuss any aspect of marketing services.