MARKETING BLOGS JAN-JUN 2014
Alan Page's views on marketing-related topics have been appearing online and in print for many years. A new blog is added to this website and Google+ each month: in January 2014 there were two.
Posted June 2014:
LOOKING OUT FROM WITHIN
BUSINESSES communicate in two directions: internally to staff and externally to stakeholders, customers and suppliers. Ill-conceived or neglected internal interface will lead to mistakes, lack of progress and disinterest, while poor external relations can jeopardise image, sales and profit. Today's savvy managers recognise fully the importance of building consensus both ways. Read more
Posted May 2014:
AN ELEPHANT WATERSKIING?
A FULLY GROWN elephant being pulled across the water on skis and a 15-feet sports boat towing the mighty cruise liner 'Queen Elizabeth' are just two of the eye-catching stunts devised by the late Carl Kiekhaefer, from America's mid-west, as he promoted his marine outboard engines. Did they work? Well, Carl managed to sell his business for megabucks – twice. Read more
Posted April 2014:
COMPLAINTS ARE OPPORTUNITIES
EVERY TIME one of your customers pays for a product or service it is assumed that all will be well, without cause for complaint. Nonetheless, customers who never experience difficulties are less likely to be loyal to the brand than those who have suffered problems that you resolved successfully. Customers bringing back gripes or grumbles are asking you to retain the connection. Read more
Posted March 2014:
NO GROWTH INDUSTRIES
EVERY ONE of today's major industries had to emerge and evolve. However, some have stopped growing. Others have the shadow of decline looming menacingly. Wherever growth is threatened, slowed or stopped it is not because the market is saturated. Probably, it is because there has been a failure in customer relations and understanding: failure from the top. Read more
Posted January 2014:
A RETAIL TALE
FOR YEARS, retailers have been under the recessionary cosh. They’ve witnessed a rapid dropping away of their footfall. In the UK, recent casualties have included a string of household names, further damaged by the effects of booming online shopping. Horrible holes have appeared in high streets and around corner after corner there are smaller retailers being hit hardest of all. Read more
Posted February 2014:
BUT I COULD WRITE THAT
OF COURSE you could have written that. Everyone in business is expert at stringing words together on screen and paper, or so they think, if only they could find the time. They know they can't design the cover for the company's sales brochure, update the logo, or build a new website. These are mystical, creative vocations best left to experts. But: writing? Anybody can do it. Read more
Posted January 2014:
NOT QUITE THE OLDEST PROFESSION
ADVERTISING is the quintessential mass communication method – paid for by an organisation or individual seeking to convince the public to adopt ideas or take actions that will be of benefit to the said organisation or individual. No, it is not quite the oldest profession. Read more
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